Sports television ratings are through the roof. All sports. All networks. The NBA on TNT is up 25% to the highest levels in 26 years. NFL ratings are hitting 20 year highs. The MLB Game 1 of the World Series hit five a year high.
www.blogmaverick.com/2009/10/29/sports-ratings-records- I can safely predict, with little trepidation that Tiger Wood’s next TV tournament will set new records for golf viewership, if not for sports ratings in general. We are either in the midst of or coming out of, depending on who you read, the second worst financial recession of the past 100 years. You don’t need a PHD in anthropology to see the connection. Escape, baby, escape. In a decade where the evening news has become an assault weapon, sports remain one of the great, inexpensive escapes. Unlike the war in Afghanistan or medical insurance reform, the intricacies of NFL playoffs can be mastered in a few short hours. Whether or not this is healthy for our society or not, I could not say. Or certainly I couldn’t say with the NFL about to kick off.
By Sam DelPresto